La Trobe University Pop Up Retail

Working with a 1970s brutalist landmark
The University of Melbourne Academic Services
This project carefully reworks a previously undervalued 1970s Brutalist building, strengthening its original character while introducing a clear, timeless new architectural language.
The refurbishment establishes ‘a new front door’ to the University of Melbourne campus and transforms the seven-level building into a welcoming Student Services Hub. Student and staff focused spaces support enrolment, administration and information services, alongside an upgraded Open Stage theatre with new tiered seating.
A café, meeting rooms and open workspaces bring energy and activity, while the interiors retain strong references to the building’s Brutalist origins. Extensive upgrades to safety, building services and maintenance were crucial to the project, forming the essential but largely unseen foundation of this adaptive reuse.
Swanston St facade
1/4
A welcoming transformation
1/4
Student information
1/4
Partition detail
1/4
Corner of Swanston St & Grattan St
1/4
Heritage context
1/4
Interior upgrades
1/4
Inviting spaces for students and staff
1/4