This retail fit‑out for Melbourne based PAM, is both a shop and gallery for local and international artists. The client came to us with an idea of a tree house, We responded with our interpretation of two distinctively contrasting forest environments, using them to distinguish between shop and gallery each with ideas of order (plantation) and chaos (wild). Trees in the shop, blackened and sculptured, support haphazard structures that are laden with product. In the gallery, the artwork is the focus‑ edgy, hard hitting, local and from abroad.
Someday & PAM
Level 3, Curtain House, Swanston Walk, Melbourne